In today’s fast-paced and challenging business landscape, innovation has become a key driver for success. Many industries are facing unprecedented challenges, from regulatory pressures and shifting customer expectations to technology advancement and talent shortages. To navigate these obstacles, businesses often turn to technology and data for increased productivity where product innovation is treated as an afterthought. With approximately 7 out of 10 products failing to meet commercial expectations, it’s time to delve into the reasons behind this failure and explore how innovation can be a strategic lever, not a last resort. Understanding Value Creation  Customer-centricity is vital for business success, and value creation lies at the heart of innovation. When…